Peter Hinssen is the author of:

"Business/IT Fusion" - How to move beyond Alignment and transform IT in your organization

“Life has never been more challenging in the world of IT than it is today. Yet at the same time the role of IT and the role of the CIO have never been more questioned.” So begins this eye-opening, thought-provoking look at the changing role of IT, penned in an appealing narrative style. The book was launched on the 1 of December 2008 and is currently available to purchase via Amazon.com or here.

The author provides his readers with a roadmap for the journey to completely rethink IT and transform it into something completely new. With conclusions drawn from more than ten years of working with and interviewing top-level CIOs, it is essentially a guide to the metamorphosis of IT. Hinssen wrote the book spurred on by the desperate need for a new breed of IT professionals to tackle today’s challenges. The answer, according to Hinssen lies in Fusion – meaning blending IT into the business rather than treating it as a supplier. He focuses on the re-channeling of energy in allowing IT professionals to work with the business to deliver results in a more efficient and effective way. Hinssen. This atypical management book is aimed at both IT and business people who want to know more about the relationship between business and IT and the new role of IT (and of the CIO).

"The New Normal"

Talking about the digital society could soon make you sound old and out of date  - such is the pace of change. Advancement in technology is creating a ‘new normal’ where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer.