Never Normal Masterclass
The world is more unpredictable than ever, presenting business leaders with many economic, geopolitical, societal and ecological challenges. Some see these Never Normal evolutions as a threat, but this Executive Masterclass with Peter Hinssen and CX and company culture expert Steven Van Belleghem has been designed to help you see possibilities, from two sides:
How can you turn these challenges into innovative business strategies?
How can you design a culture that actively puts customers and their needs at the core of your company?
1. Innovation strategy
Innovation strategy and tech expert Peter Hinssen will help you uncover how your company can embrace this era of constant change and turn it into a competitive advantage, by:
- Fostering a Day After Tomorrow (long term oriented) mindset
- Building a Never Normal-proof innovation strategy
- Readjusting your leadership, culture and organizational structures
- Understanding and leveraging geopolitical risks and opportunities
- Becoming immune to disruption
- Reinventing your company like a Phoenix
2. Customer culture and strategy
Every company wants to be customer centric, yet few seem to succeed. Customer Experience expert Steven Van Belleghem will help you build an “Offer you can’t refuse” for your customers by redesigning your culture in an active way, by:
- Fostering a positive mindset through the ‘Top Gun Effect’
- Expanding your ‘Circle of Influence’
- Becoming a ‘Partner in Life’ for your customers
- Building real CX credibility towards your team
- Developing the ‘Customer Flywheel’
- Driving ‘Effective Empathy’
- Combining the power of technology with a deeply human approach
The Never Normal Masterclass is available in 3 formats:
- Turbo: an in-depth one day crash course, including all the topics described above.
- Supercharged: a more collaborative two day program, including tailored workshops.
- Condensed: a highly concentrated half day online course, containing all the necessary basics.